Disclaimer: illustrative case
Figures below are an anonymized teaching narrative, not the client's public financials and not a ClikBy SLA or guarantee. Outcomes depend on vertical, budget, sources, and process maturity. Treat this as methodology, not a savings promise.
Situation
A regional fashion e-commerce brand, ~$150k/month performance spend, heavy Meta and Google retargeting. Marketing saw steady CTR, but CRM ROAS did not match ad platforms. Hypothesis: part of the audience was bots from click fraud and CPA partners.
ClikBy rollout process
- Weeks 1–2: smart links on all paid channels + baseline bot share in Audience.
- Weeks 3–4: paused two CPA sources with >35% bot clicks; shifted budget toward confirmed traffic.
- Month 2: removed bot segments from retargeting; retrained look-alikes on confirmed visits.
- Month 3: Pulse fraud-IP sync to Ads; less wasted spend chasing non-users.
Illustrative outcomes (not guaranteed)
Example narrative after 6 months:
- Bot click share in paid: ~22% → ~6% (ClikBy Audience).
- Media spend savings (client team estimate): ~45M RUB cumulative over six months — from cutting junk and cleaner retargeting, not a chargeback module.
- Promo moderation load: −18% ad-related suspicious traffic tickets (operational effect, not a ClikBy product metric).
ClikBy did not process payments or replace the acquirer's antifraud. All impact — click quality + marketing hygiene.
What you can replicate
- Baseline bot % per channel for 14 days.
- Pause sources above threshold (client used 30–35%).
- Rebuild retargeting on confirmed only.
- Monthly CFO report: saved spend ≈ bot_clicks × avg CPC.
Repeating «45M» elsewhere is not guaranteed.
